Privacy Policy

Effective Date: April 9th, 2025

1. Introduction

Athera ("we," "our," "us") respects your privacy and is committed to protecting the information you share with us. This Privacy Policy outlines how we collect, use, and safeguard your data when you use our platform.

2. Information We Collect

To provide you with an optimized experience, we collect the following data:

Campaign Data: Information from your connected Meta Ads and Google Ads accounts, such as campaign names, ad account details, and performance metrics (e.g., clicks, impressions, conversions).

User Information: Details you provide during registration or through API integrations (e.g., contact information).

3. How We Use Your Information

The data we collect is used to provide and improve our services:

Campaign Management: We use data from Meta Ads and Google Ads to help you manage and optimize your ad campaigns directly within Athera.

Performance Reporting: We display aggregated performance data from your campaigns (e.g., impressions, clicks, conversions) in interactive dashboards, allowing you to track and improve campaign performance.

Campaign Updates: You can edit your campaign settings (budget, audience, etc.) within Athera, and those changes will be synced with Meta Ads or Google Ads to update your campaigns in real time.

4. Data Security and Use of Ads Data

Athera is committed to safeguarding the data we receive from platforms like Meta Ads and Google Ads:

Data Handling: We use the data strictly in accordance with Meta Ads' and Google Ads' policies, ensuring it is used solely for the purpose of campaign management and performance reporting.

Secure Data Handling: All data shared between Athera and these platforms is securely handled. We prioritize the confidentiality of your data and ensure it is used responsibly.

Transparency: We do not sell, share, or misuse your data. The data collected from platforms like Meta Ads and Google Ads is used solely to optimize your campaigns and is not shared with third parties.

5. Sharing of Information

Athera does not sell or rent your personal or campaign data to third parties.

6. Data Security

We use industry-standard practices to secure your information. While no method of transmission over the internet is 100% secure, we are committed to protecting your data and continuously update our security measures to maintain its confidentiality.

7. User Rights

You have the right to access, update, and delete your personal data. You may also manage your campaign settings and revoke approval for the use of data in ad campaigns.

8. Children's Privacy

Athera is not intended for individuals under the age of 18, and we do not knowingly collect personal data from children. If we become aware of such data, we will take steps to remove it.

9. Changes to Privacy Policy

We may update this Privacy Policy periodically. Changes will be posted on the platform, and the updated date will be indicated. Continued use of the platform constitutes acceptance of any changes.

10. Contact

For questions or concerns about this Privacy Policy or how we handle your data, please contact us at:

Phone: +1 (415) 636-7471

Email: [email protected]